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Resources
News and practical guides for ecommerce teams.
14 articles
Google Now measures AI Search Visibility
What an AI shopping agent is, why ChatGPT and Claude became the new shelf, and how the loop differs from SEO.
PDP, schema, feed and FAQ patterns the Catalog and Content agents prioritize. Before / after with schema snippets and a closing checklist.
The composite formula. Why Visibility, Favorability and Citation Score are weighted across Website Signals, Brand Reputation and Content Strategy.
Provider count, query count, position in answer, recency, and the Own / Earned / Competitor / Social classifier behind every URL.
Why "vs." pages outperform marketing copy in AI answers, the answer-shape format models prefer, and the FAQ schema that goes with it.
Wikipedia, YouTube, G2, Trustpilot, LinkedIn: a week-by-week plan for the Offsite agent, with Nova Skincare as the running example.
Google's new Search Console reports show how often your pages appear in its AI answers. Read them as the first signal, then measure ChatGPT, Gemini, and Claude.
How Lantern compares this week's AI answers against last week's, the shift detection thresholds, and how we suppress false positives.
The buyer-intent, branded, category and comparison prompts to track in coffee, beauty, apparel, fitness and home goods, and how to prune the rest.
Average Visibility, Favorability and Citation Score across 200 DTC brands, and the widening gap between leaders and laggards.
Triaging Engine bundles you can ship this week against Long-term work that compounds over months, with Impact Runway and Trust Phase guiding the call.
A correlation read across the Lantern sample, and why in some categories Favorability matters more than Visibility for conversion.
Source-type analysis across ChatGPT, Claude, Perplexity, Gemini and Amazon Rufus: which providers reach for reviews vs forums vs owned vs marketplace.
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